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National Mad Libs

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National Mad Libs*

National Anthems constitute a strong part of the language associated with nationhood. But are anthems currently reflective and relevant? By reimagining a way that anthems could be constantly reconstructed by each individual, National Mad Libs idea was conceived. A platform where people could express their ideas of what the anthem should be about.
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Using UK’s National Anthem as a starting point, an online platform was designed, where people could interact with a revised version of the original anthem. The main keywords were missing and the idea was to fill in the gaps. People could choose to be whatever they wanted:
political, satirical, humorous, nonsensical and play along with the linguistic challenge.
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The website was presented and exhibited as an interactive installation during the GSA Degree Show. Visitors used the platform to create their own personalised anthems and their results where accumulatively displayed on the website.

 

Creative Direction: Angelina Panagiotopoulou
web development: Elisabeth Malcolm

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*Mad Libs is a phrasal template word game where one player prompts others for a list of words to substitute for blanks in a story, before reading the – often comical or nonsensical – story.

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