Hello!
I’m Angelina, a design director with 10+ years of experience across Greece, the Netherlands, and the UK. Over the years, I have explored various creative disciplines, from packaging design and print to digital culture and web design. I enjoy working holistically and have found that branding best encompasses everything I am passionate about. From lab-grown cheese to cryptocurrency trading platforms, the constant in my work is combining strategic thinking with creative intuition. This informs all my creative decisions.
After graduating with a Master of Design in Communication Design from the Glasgow School of Art, I moved to London, where I worked for several years at the design Studio Lovelock and later joined GoodLove, a newly founded creative branding consultancy. As their first employee and creative lead, I played a vital role in setting up and mentoring the design team, as well as establishing project processes and the company’s design approach to branding. I helped shape a successful studio culture and ensured creative excellence in both design outcomes and client relationships. My work focused on branding within the startup ecosystem, collaborating with inspiring founders to create meaningful work for purpose-driven companies.
My experience spans brand strategy, design, and implementation across numerous projects. Many of these projects gained international recognition and won awards like the European Design Awards and Brand Impact Awards.
I am currently working as an independent design director and am open for commissions.
Let’s chat angelina.panag@gmail.com