Visual Echo: A Greek Packaging Paradigm
Visual Echo explores the possible communal visual principles within the Greek packaging design of the period 1910-1960 that could be distilled and constitute a certain typology. A multidisciplinary BA thesis-project that focuses specifically on Greek Packaging Design after reviewing 200 packaging items collected by E.L.I.A. [The Hellenic Literary & Historical Archive]. The goal was to identify and codify the visual elements that are interpreted as “Greek”, and then, based on my findings, design objects. The design outcomes created for the project were a publication and a conceptual puzzle - a souvenir.
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Publication
The research findings were presented as ‘Visual Echo’, a sample-book publication consisting of 6 issues. Each issue expands on a different category defined during the research process (Product-Scale-Colour-Narration-Style-Contrast). The publication as a whole analyses the semantic, illustrative and synthetic visual elements that could be understood as “Greek” features, and could constitute an initial step towards defining a certain typology.
You can follow the project process in the Research Blog.