Visual Echo
A Greek Packaging Paradigm

Art Direction, Branding
Product Design, Silkscreen

Antonaki Katerina

Dimitra Gkionte

Visual Echo: a Greek packaging paradigm, is a self-initiated research project for my BA Thesis in Graphic Design. It explores possible communal visual principles within the Greek packaging design of the period 1910-1960 that could be distilled and constitute a certain typology. It is a multidisciplinary project focusing specifically on Greek Packaging Design after reviewing 200 packaging items collected by E.L.I.A. [The Hellenic Literary & Historical Archive]. The goal was to identify and codify the visual elements that are interpreted as “Greek”, and then, based on my findings, design objects. Finally the design outcomes created were a publication and a conceptual  3d puzzle, a souvenir.

The 3d puzzle – souvenir
Based on the findings of my research and inspired by the principles analyzed in the
Sample Book I designed a conceptual 3d puzzle – souvenir. The puzzle consists of a number of cubes, each side of the cube matches to one edition, meaning the visualization of each side corresponds to the visual element analysed in each edition. The main idea is to take back home an essence of your visit to Greece. You can unfold it, experiment & combine the cube-houses on the map and each time create a completely unique version of your own “codified” Greek image. A variety of different techniques were used in my design process such as silkscreen, linocut, decoupage, stamp and vinyl.

You can follow the process in > VE Research Blog
Visual Echo was  awarded and exhibited in the Benaki Museum of Athens (Design Actions 2015 | grdesign)


Promotional Material
| Limited Silkscreen Totebags, Postcards |


Thesis Presentation at TEI of Athens